This gallery of vintage Stussy ads ranges from 1986 – 1988 and represents the brand’s early days when they just began branching out from surf to lifestyle. This is a little before my time, as I got heavily into this brand around 1991.
What began as a few tee shirt purchases at Ron Jon Surf Shop evolved into a full-blown addiction that had me taking the train into SOHO, any chance I could get to visit Stussy’s first flagship store on Prince Street. This shop was a full-blown sensory experience for my fourteen year old brain at that time. The whole environment inside that shop was on-point, from the very cool looking employees, to the freshest hip hop records, to even the smell in there. Anyone who’s been to Supreme can relate to what I’m talking about.
There were so many landmark albums I remember hearing in that shop, and I’m sure several of them were for the first time. Classics like Bizarre Ride To The Pharcyde, People’s Instinctive Travels and Heavy Rhyme Experience. Who makes the loot? Grand Poo-bah. Additionally the staff was all cool as shit and even the labels in the sweats and jackets captivated me with their slogans suggesting that I should Live Clean with Positive Vibrations and Irie Vibes. The mix of surf, skate, street, hip-hop and Jamaican culture embedded in this brand was a mix that was very influential to my style and interests as a kid. I always tried to provide the same high-level vibes and experience I learned from the early days at Stussy when I had the Classic Kicks shop on Elizabeth Street.