Patagonia (1993)

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You’re looking at Patagonia catalog scans from the early-to-mid 1990s, an era when outdoor fashion hit the mainstream. Trail Running, Mountain Biking and Hiking became popular recreational activities and the “equipment” made its way into everyday fashion, similar to what we’re seeing now with jogging and yoga pants being worn to the coffee shop. These scans show some signature Patagonia pieces like the 1994 Synchilla jacket, which was a staple at all New England colleges and Grateful Dead shows, along with Merrell or Nike Lava Dome boots. There are some more technical pieces in bright colors shown like the Sailing and Nitro Gear. Also note the DAS Parka, as the style is timeless and completely relevant today.

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